Sportradar ad:s summit sessions now live!
Wednesday 21 de June 2023 / 12:00
2 minutos de lectura
(St Gallen).- Sportradar recently brought together leaders from the world's biggest betting operators, rightsholders and social media platforms at its inaugural ad:s summit, hosting panels of experts to discuss the hottest marketing topics facing the betting and gaming industry today.
The first of the three insight-packed sessions, which covers the importance of paid social media advertising for betting and gaming is now live, find out more below.
Paid Social: how operators, partners and platforms can work together to unlock success
Over three billion people now actively engage with social media each month, making paid social media advertising an essential component of the modern sportsbook operator's acquisition strategy.
However, despite an increase in uptake amongst operators, this relatively new form of marketing remains largely misunderstood and underutilised within the betting and gaming industry.
Sportradar's Brendan Tinnelly recently sat down with partners from Meta and Snapchat to share some top tips for optimising paid social for betting, as well as dispel some of the misconceptions around acquiring customers via social media.
Alongside panellists, Curreel O'Callaghan from Snap, David Gilbert from Meta, and Sportradar's EVP Marketing, Adam Azor, Brendan also discusses:
* Understanding the opportunity of paid social media advertising for betting and gaming
* Why paid social is such a vital part of the modern operator's acquisition strategy
* How to segment and target your audience on social media
* The AI-driven personalisation and automation technology that is optimising operators' social media campaigns
Categoría:Events
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.